StudioCheck — Boutique Studio Diagnostic

This Week

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The three moves worth your time this week.

Top things to fix this week

Overview

Studio Dashboard

Complete health score across all 5 domains. Scores update as you enter data in each section.

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/100

Enter your data to get your score

Capacity

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Clients

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Revenue

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Cost Structure

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Instructors

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Occupancy

Percentage of max possible sessions actually attended last month. Calculated from class log check-ins ÷ room capacity × sessions held. Below 40% means you're paying rent on empty studio time.

Target≥60%

Danger<40%

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Target ≥60%

Revenue gap

Monthly revenue below your break-even target. Computed from current fill rate vs. the rate needed to cover all fixed costs. If red, you have a structural shortfall — not just a slow month.

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Target: no shortfall

Retention 90d

Of every client active 90 days ago, how many are still attending today. The highest-leverage metric in a boutique studio — 1 pp of retention compounds more than most new-client campaigns.

Target≥65%

Danger<45%

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Target ≥65%

Net margin

What remains after all costs — rent, instructors, utilities, marketing, and admin — as % of net revenue. Negative means you're subsidizing the business from reserves or personal funds.

Target≥10%

Danger<0%

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Target ≥10%

Clients pulse

Snapshot of your three most critical client health signals: 90-day retention rate, estimated at-risk clients, and next renewal coming up. Retention below 65% means you're losing clients faster than you're replacing them — this is the first number to fix.

No client data yet

Enter client metrics →

Intro → Member

Of every client who bought a trial or intro package this month, how many converted to a paid membership within 30 days. This is your sales process quality score — if this is low, the problem is not your ads, it's what happens after the trial. Full breakdown in the Marketing tab.

No intro packages tracked

Tag intro packages in Clients →

Instructors — top / bottom

Your highest- and lowest-efficiency instructors ranked by utilization rate — classes taught vs. scheduled hours. A 30pp gap between top and bottom means your instructor mix has structural cost risk. Full breakdown is on the Instructors tab.

No instructors added

Add instructors →

Lowest-fill slots

Your worst-performing class times by average fill rate, pulled from your visit log. These slots are costing you rent and instructor pay on near-empty rooms. A slot below 30% fill for 4+ consecutive weeks is a candidate for format change or time shift.

No visit log imported

Import class log in Capacity →

Package leaks

Monthly revenue left uncaptured from three sources: packages priced below benchmark (discount gap), sessions lost to forgiven late cancellations (no-show bleed), and billing timing differences (drift). Total shows what clients are already paying but isn't reaching your revenue line. Full analysis on the Package Health tab.

No packages added

Add packages in Package Health →

Performance by domain

Score vs. benchmarks

Domain 1 of 5

Capacity & Utilization

Classes = class slots held. Sessions = classes × spots. Occupancy = sessions held ÷ max sessions.

Instructor analytics is part of this domain.

Schedule Occ%

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Classes run ÷ max possible

Class Occ%

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Checkins ÷ (classes × spots)

Classes Held

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Revenue Gap

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Max possible − actual

Viewing:

Max possible / mo

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100% schedule × 100% class

Lost to empty slots

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Schedule occupancy

Lost to empty seats

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Class occupancy

Actual revenue / mo

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Based on WASY × checkins

Revenue Gap Waterfall

Starting from maximum possible revenue — showing exactly where money is lost each month. WASY pulled from Package Health.

Each bar shows revenue at that stage. Red drops show money lost. Compare your position to market benchmarks.

■ Achieved ■ Lost ■ Benchmarks

Enter rooms & check-ins above, then add packages in Package Health →

Package Health

Package Health Score

Every point below 70 is money your clients are already paying but not reaching you.

Leaving on the table / month

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Discount gap

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No-show bleed

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Billing drift

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PHS Score

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Price Incentive (30%) ?Measures whether your price list gives clients a clear financial reason to buy larger packages. Industry standard: 10-pack should be 10–15% cheaper per session than drop-in; 20-pack should be 20% cheaper.

No data

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Expiry Compression (30%) ?Packages that expire too slowly let clients slow-burn sessions and delay renewal — destroying your monthly recurring revenue. Rule: a 12-session pack for a 3×/week client should expire in ~45 days, not 90.

No data

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Revenue Drift & Leak (20%) ?Combines two leaks: (1) no-show phantom inventory drain — spots blocked by ghost reservations, and (2) billing cycle drift — clients paying manually every 35–40 days instead of 30, costing you 1–2 billing cycles per year per client.

No data

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Subscription Dominance (20%) ?Measures what % of your total revenue comes from auto-renewing memberships. Industry benchmark: 60–70% recurring is a healthy, predictable studio. Below 50% means you are re-selling your studio every month from scratch.

No data

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Studio WASY ?The real net revenue earned every time a client occupies a spot — after VAT and POS fees, weighted by how many sessions each package type actually sold. This is your true price floor. If your instructor cost per session exceeds WASY, you lose money on every class.

Net revenue per spot occupied

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Adjust packages below to push this number up.

WASY by Format

Net per session, after VAT and POS

Pricing Stress Test

Per-room diagnostics: Price Cascade, Expiry Velocity, Floor Margin Strain, Unlimited Trap. Mixed packages attributed proportionally by split.

Auto-updates on package change

Add packages to unlock diagnostics

All package cards, format tabs and inputs are in the data panel

Domain 3 of 5

Revenue

Health score, pricing levers, and ceiling analysis.

Cost Structure analysis is part of this domain.

Revenue Health Score

Score

—/100

Enter data to score

Net Revenue / Month

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after VAT & POS

WASY vs Market Avg

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net / session

Predictable Revenue

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recurring + packages

Net Rev / Spot / Month

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vs market avg

Revenue Ceiling

Maximum possible vs benchmark vs actual

Pulled from Capacity & Package Health — no extra input needed

If occupancy improved by 0%

Additional revenue

+0 RSD

Pricing scenario simulator

Scenario, not a forecast

Model a price change before you make it — never used as an actual prediction.

Three Profitability Levers

Price Strategy

Your WASY vs market

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0 Avg Top

Your WASY —

Market avg —

Gap / session —

Revenue Mix

Recurring vs packages vs drop-ins

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Recurring

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Packages

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Drop-ins

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Target: 60% recurring · 30% packages · 10% drop-ins

Client Velocity

Package burn rate

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0 wks 3–5 ✓ 8 12+

Target zone (3–5 weeks)

Current burn rate —

Status —

Revenue by Room

RevPAB

Net revenue per available bed/mat hour, per room

Add packages with price & sessions in Package Health →

Revenue Leakage

Money lost to forgiven late-cancellations

Leakage Rate

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% cancels forgiven

Recoverable / mo

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Forgiven × WASY

Enter cancellations on Capacity page and forgiven count above.

Fiscal Strip & Forecast

Fiscal Strip

Gross Revenue

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Less VAT (—%)

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✓ Net Revenue

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Effective rate: —

Next 30 days — revenue forecast

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Monthly revenue target

Sets the pace tracker shown on your Dashboard

Metric	Month −3	Month −2	Last month	Trend
WASY (net/session)				—
Cost-per-Session				—
Net Margin Spread	—	—	—	—

Domain 2 of 5

Client Metrics

Retention is the highest-leverage metric you directly control.

Domain 4 of 5

Cost Structure

Full P&L breakdown — consulting-grade profitability diagnostics.

Profitability

Profit Bridge

From gross revenue to net profit

Cost Composition

% of gross revenue

Analysis

Benchmark Comparison

vs. market average and top performer

Break-Even Engine

Clients per class before the hour is profitable

Domain 5 of 5

Instructor Analytics

Per-instructor efficiency, payout forensics, and FT vs. freelance optimization.

Instructors

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FT / Freelance

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Total payroll / mo

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Studio avg eff.

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Performance

Class Profitability

Priority Action Plan

What to fix — and how

Ranked by impact on your studio health score. Quick wins are implementable in 48 hours.

Enter studio data to generate your action plan

Your top weekly actions will appear here once data is entered

Decision Log

Actions you marked complete — with 30 and 60-day outcome tracking.

Historical Trends

16-Month Performance Trends

Track classes delivered, client check-ins, and cancellation rate over time.

Monthly data entry — format tabs, rows and snapshot in the data panel

Classes Delivered vs Max Possible

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Max possible: — classes/month

Average Class Size

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Cancellation Rate

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WASY (net/session, this format)

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Computed from your imported sales report, matched to the current price list.

Monthly KPI Archive

One snapshot per month — the data backbone for trends, benchmarks and the AI intelligence layer.

No archive yet. Press "Archive this month" at the end of each month to start building your history.

Studio Intelligence

AI-powered analysis of your studio data. On-demand — never automatic.

Client Cohort Retention

Each line = one month's new clients. Shows % still active at month 1, 2, 3, 6, 12. Requires SC_visitLog across 3+ months.

Growth Engine

Acquisition & Conversion

CRM integration coming in v2 — cohort velocity, speed-to-second-visit, and 30/60/90 day migration.

CRM Integration Required

Connect your Mindbody, Mariana Tek, or GoHighLevel account to unlock full cohort conversion analytics.

Marketing Analytics

Marketing Performance

Close the loop between ad spend and real client revenue. Connect your Meta Ads account to see live data — or enter monthly figures manually to compute your Max Profitable CPL today.

Meta Ads not connected

Entering data manually

How to connect →

Monthly Figures (enter from your ad platform — or connect Meta Ads above to fill automatically)

CPL vs Max Profitable CPL

When your actual CPL crosses above this line, every new lead costs more than it returns.

Enter at least 2 months of data to see the trend chart.

Funnel Breakdown

Enter monthly figures above to see funnel stage costs and conversion rates.

Retention by Source

Which campaigns bring clients who actually stay — and spend more over their lifetime.